Jennifer Lopez is now Intimissimi's newest global brand ambassador.
The luxe Italian lingerie brand announced today that the multi-hyphenate icon is officially the face of Intimissimi, joining the ranks of international stars, like Irina Shayk and Sarah Jessica Parker, who have previously represented the brand.
"I feel connected to Intimissimi," Lopez exclusively tells BAZAAR.com. "They encourage women to feel confident in their skin and, more importantly, to embrace that feeling! The designs reflect that. All of their pieces are elegant, luxe and wearable. You feel inspired and empowered as soon as you slip it on."
More From Harper's BAZAAR
BAZAAR.com shares the first look at the brand's romantic spring summer 2023 campaign photos—plus exclusive behind-the-scenes snaps from set. The campaign, captured by photographer Chris Colls, features the icon lounging in bed while wearing cyan blue, coral red, and fuschia pink iterations of Intimissimi's latest intimate sets.
Intimissimi joins the growing list of luxe brands that the entertainment mogul has partnered with, including Coach, Guess, and L'Oréal Paris.
"When looking for a brand partner who embodies the spirit of all our iconic customers, we immediately looked to Jennifer Lopez," says Intimissimi CEO Matteo Veronesi. "We want women to live the most fulfilling life and feel empowered every day."
Lopez, who discovered the brand while traveling to Italy last year, describes the Intimissimi woman as "confident, playful, strong and timeless."
"I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong," Lopez says.
As for Lopez's favorite Intimissimi pieces in her own wardrobe? "I love the silks! The robes and pajamas are so comfortable and are my go-to loungewear staples," she tells BAZAAR. "I also love the bras and panties with the intricate Italian lace detailing."
Besides relying on her go-to Intimissimi intimates, Lopez adds that she looks to her daily self-care routines in order to feel the most empowered and sexy version of herself.
"I love starting my day with my skin and body care routine followed by a positive mantra," she explains. "Quiet self care moments like my beauty rituals, draping myself in beautiful Intimissimi lingerie, help me stay grounded within myself no matter how chaotic the day ahead may be."
Scroll ahead to see more of Lopez's Intimissimi campaign photos—and shop our favorite pieces from the collection below.
Shop Jennifer Lopez's Intimissimi Picks
Pretty Flower Elena Balconette Bra
Intimissimi Pretty Flowers Panties
Pretty Flowers Sofia Balconette Bra
Gioia Pretty Flowers Super Push-Up Bra
Pretty Flowers Thong
Pretty Flower Tulle and Lace Bodysuit
Pretty Flowers Sofia Balconette Bra
Silk Kimono
Pretty Flowers Seamless Cotton Panties
Pretty Flowers Cheeky Panties
Giorgia Pretty Flowers Balconette Bra
Pretty Flowers Seamless Cotton Panties
Giorgia Pretty Flowers Balconette Bra
Pretty Flowers Baby-Doll
Pretty Flower Bellissima Push-up Bra
Pretty Flower V-neck Bodysuit
Mannish-Cut Jacket in Silk Satin
Pretty Flowers Cheeky Boyshorts
As an associate editor at HarpersBAZAAR.com, Chelsey keeps a finger on the pulse on all things celeb news. She also writes on social movements, connecting with activists leading the fight on workers' rights, climate justice, and more. Offline, she’s probably spending too much time on TikTok, rewatching Emma (the 2020 version, of course), or buying yet another corset.
