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The 11 Best Tarte Products Worth Shopping, According to BAZAAR Editors

If you've never been more curious about Tarte, start with these coveted faves that live up to the hype.

By Tiffany Dodson
best tarte cosmetics products, reviewed
Courtesy Tarte

Aside from Beyoncé's epic performance for the grand opening of the Atlantis The Royal Dubai, there's another reason the vibrant city has been making headlines as of late: Tarte Cosmetics. The beauty brand has recently gone viral after funding a lavish and exclusive trip to Dubai—complete with Emirates first class flights, Ritz-Carlton villas, and tons of free swag—for 33 influencers, their plus-ones, and a group of content creators already based in the Middle East.

  • Tartelette in Bloom Amazonian Clay Palette

    A 12-Shade Eyeshadow Palette

    Tarte Cosmetics Tartelette in Bloom Amazonian Clay Palette

    $45 at Tarte Cosmetics
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  • Maracuja Juicy Lip Plump

    A Plumping Lip Oil

    Tarte Cosmetics Maracuja Juicy Lip Plump

    Read more
  • Shape Tape Stay Spray

    A Vegan Setting Spray

    Tarte Cosmetics Shape Tape Stay Spray

    Read more
  • Double Take Eyeliner

    A Dual Eyeliner

    Tarte Cosmetics Double Take Eyeliner

    Read more
  • Lights, Camera, Lashes 4-in-1 Mascara

    A Lengthening Mascara

    Tarte Cosmetics Lights, Camera, Lashes 4-in-1 Mascara

    Read more

While the swaggy trip was intended to promote a range of new product launches, beauty enthusiasts who've caught glimpses of the experience on TikTok have been entranced—or alarmed—by the pure opulence of it all. And now that the name on everybody's lips is Tarte Cosmetics, BAZAAR editors have gone down a rabbit hole to rediscover a few holy-grail favorites from the brand that deserve a place in your makeup rotation, and not just because they showed up on our FYP pages. Here, 11 of the best Tarte Cosmetics products worth shopping, from its Shape Tape Pressed Powder and Stay Spray to its coveted Tartelette in Bloom Amazonian Clay Palette—even if you didn't get a personal invitation to Dubai.

A 12-Shade Eyeshadow Palette

Tarte Cosmetics Tartelette in Bloom Amazonian Clay Palette

Tartelette in Bloom Amazonian Clay Palette
A 12-Shade Eyeshadow Palette

Tarte Cosmetics Tartelette in Bloom Amazonian Clay Palette

$45 at Tarte Cosmetics
Credit: Tarte Cosmetics

Associate beauty editor Katie Intner swears by Tarte's Tartelette in Bloom Amazonian Clay Palette, which she says provides, "plenty of color payoff, and the perfect shade range for every day."

A Plumping Lip Oil

Tarte Cosmetics Maracuja Juicy Lip Plump

Maracuja Juicy Lip Plump
A Plumping Lip Oil

Tarte Cosmetics Maracuja Juicy Lip Plump

Credit: Tarte Cosmetics

Senior social media editor Mariah Morrison says she's obsessed with Tarte's Maracuja Juicy Lip Plump. "This product lives up to its claims and deeply hydrates my lips while making them look fuller," she explains. "It looks great by itself, or on top of lipstick. Plus, the applicator is super cool, too."

A Vegan Setting Spray

Tarte Cosmetics Shape Tape Stay Spray

Shape Tape Stay Spray
A Vegan Setting Spray

Tarte Cosmetics Shape Tape Stay Spray

Credit: Tarte Cosmetics

Senior news editor Rosa Sanchez always keeps this water-, sweat-, and transfer-proof complexion essential in her makeup rotation. "It's my favorite setting spray," she says. "It actually lasts all day, and isn't too sticky or heavy on my face."

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A Dual Eyeliner

Tarte Cosmetics Double Take Eyeliner

Double Take Eyeliner
A Dual Eyeliner

Tarte Cosmetics Double Take Eyeliner

Credit: Tarte Cosmetics

"The liquid liner on one end is perfect for creating cat-eyes, and the smudgy gel liner on the other perfect for smoky eyes," beauty director Jenna Rosenstein says of this dual-ended best-seller from the brand. "I love throwing this in my bag when I'm traveling to save myself some space."

A Lengthening Mascara

Tarte Cosmetics Lights, Camera, Lashes 4-in-1 Mascara

Lights, Camera, Lashes 4-in-1 Mascara
A Lengthening Mascara

Tarte Cosmetics Lights, Camera, Lashes 4-in-1 Mascara

Credit: Tarte Cosmetics

BAZAAR editors and close to 7,000 Tarte shoppers agree: This volumizing and lengthening mascara is a must-have for your beauty rotation. Not only is the mascara dermatologist- and ophthalmologist-tested, but also includes a combination of esters and waxes to keep your lashes conditioned.

A Matte Powder

Tarte Cosmetics Shape Tape Pressed Powder

Shape Tape Pressed Powder
A Matte Powder

Tarte Cosmetics Shape Tape Pressed Powder

Credit: Tarte Cosmetics

"When I was younger I used to fit firmly in the oily skin category. Now I'm more team combination," beauty editor Jamie Wilson notes. "I can always count on my T-zone and the top of my forehead to shine bright. So, I love going in with this pressed powder after my foundation or skin tint to turn my overt shine into more of a natural glow. The best part is that the coverage is buildable and it never leaves me looking cake-y."

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A Volumizing Mascara

Tarte Cosmetics Maneater Mascara

Maneater Mascara
A Volumizing Mascara

Tarte Cosmetics Maneater Mascara

Credit: Tarte Cosmetics

This writer counts Tarte's Maneater mascara as one of the very best for lifted lashes sans clumps, since it contains more than 500 individual brush bristles that seamlessly coat and separate them.

A Blush With Staying Power

Tarte Cosmetics Amazonian Clay 12-Hour Blush

Amazonian Clay 12-Hour Blush
A Blush With Staying Power

Tarte Cosmetics Amazonian Clay 12-Hour Blush

Credit: Tarte Cosmetics

This 12-hour, mineral clay blush is loved by over 5,000 beauty enthusiasts, and is available in up to 13 shade options for a natural-looking flush.

A Hydrating Primer

Tarte Cosmetics Base Tape Hydrating Primer

Base Tape Hydrating Primer
A Hydrating Primer

Tarte Cosmetics Base Tape Hydrating Primer

Credit: Tarte Cosmetics

Especially ideal for dry skin and winter months, this moisturizing primer uses a blend of vitamin E, coconut, and jojoba oils to expertly smooth and plump your complexion ahead of face makeup. And since its formula also includes centella asiatica, it's also perfect for minimizing redness while soothing skin irritation.

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A Tinted Brow Gel

Tarte Cosmetics Busy Gal Brows Tinted Brow Gel

Busy Gal Brows Tinted Brow Gel
A Tinted Brow Gel

Tarte Cosmetics Busy Gal Brows Tinted Brow Gel

Credit: Tarte Cosmetics

Tarte's Busy Gal Brows Tinted Brow Gel is another of our top picks, and nicely features an angled spoolie wand and gel formula that helps brows stay in place for up to 12-hours.

A Sculpting Bronzer

Tarte Cosmetics Amazonian Clay Matte Waterproof Bronzer

Amazonian Clay Matte Waterproof Bronzer
A Sculpting Bronzer

Tarte Cosmetics Amazonian Clay Matte Waterproof Bronzer

Credit: Tarte Cosmetics

Here's a popular matte bronzer that's not only top-rated, but also makes it a breeze to get a sunkissed glow in mere minutes. It's also infused with the brand's signature clay formula to last all day, and since it's ultra-blendable, you won't have to worry about streaking.

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Tiffany Dodson
Associate Beauty Commerce Editor

Tiffany Dodson is currently the associate beauty commerce editor at Harper’s Bazaar, where she specializes in trend forecasting, building relationships with major and emerging brands, and crafting shopping stories—from holiday gift guides to product road tests. Tiffany's work has previously been featured in outlets like SELF, Bustle, and Teen Vogue, and she's been quoted as a commerce and beauty expert in publications and platforms like The Business of Fashion and NPR’s Life Kit podcast.

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